Digital Agency Services

Posts Tagged "website"

Living Under a Rock? Your Website Makes Us Think So.

on Sep 29, 2016 in News |

You’ve got a website but is it doing your business any good? Flip through these 16 reasons your business needs one; a new one.  Reason #1 – It is the 21st Century That’s it. Get with it. Tech is changing quickly and to keep you, you must adapt and invest in maintaining if not flourishing with the changes. Reason #2 – It is Your Online Brochure Companies spend millions creating brochures and distributing them. By simply having a website you can skip that entirely. Again, it’s the 21st century and your potential customers will find out about you and your products online. Check out what a new design, with greater functionality and mobile-friendliness did for the Steamboat Pro Rodeo! Reason #3 – The Internet is Vast, Lean in to the Vastness More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. Don’t miss out on a big piece of the pie. Reason #4 – Add Value to Your Business Plan Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. Without a website, the perceived value of your business will be lower, especially from a customer’s perspective. Reason #5 – Help Meet Your Business Goals A well maintained website gives you the opportunity to showcase content that highlights all the aspects of your company. Content requires you to revisit aspects of your business that may have fallen to the wayside; this process gives you the opportunity to reassess your business goals. Reason #6 – 24/7 Connectivity Your website runs 24/7 without any supervision or need to lock it up. Giving your customers peace of mind as you can always be there for them. Reminder: a simple question or query form can calm a pressing concern for a customer because, at the very least, they were able to send you a message. Be sure the submitted forms land somewhere (like, your inbox!) and you have the ability to respond in a timely manner. Reason #7 – Communication with Customers By having a blog or even just...

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Become LinkedIn Savvy in Three Steps

on Aug 22, 2016 in News |

While social media redesigns the meaning of branding, consumers change, too. From buying habits to keystroke searches, your business now relies on more than what you sell but also, how you look. Your content is probably awesome, because you made it and you’re really good at what you do. How, now, do you get others to find it? Social media, that’s how. There are two places your content is guaranteed to be published: your website and social media. While Facebook can feel silly and Twitter can seem flighty, LinkedIn is tried and true, and happens to be considered a professional site, so it’s ok to read, write and publish articles while at work. Three Rules to Follow When Publishing on LinkedIn. Link Back, Attribute Authentically and Restate: Posting to LinkedIn is done with the goal of generating leads and excitement. Therefore, you want to be sure to always link back to your blog, or state that this article was previously published there, or you’re accidentally nullifying the platform’s main utility. You’ve got an educated audience, interested in what you have to say, be sure you state it clearly, link it back and restate how your X will make their Y better. Tracking URLs and Improving ROIs: Acronym this and acronym that. Everything has an ROI (return on investment), including your LinkedIn posts, and to increase that ROI, you have to measure your content. Utilizing a tracking URL when linking back to your company blog or website, ensures that you will collect important data on what posts are directing readers to your site. With a tracking URL you can easily identify what articles and topics resonate most with your readers, as objectively shown by the metrics. Call to Action: It is always prudent to include opportunities for readers to make their way through the next steps, find out more or simply land on your page. Do this with a clean, simple and attractive call to action (CTA). Think of a CTA as a guiding light to gated content, the true aggregators of qualified leads. Include CTAs that can provide value to your readers, and entice them to continue engaging with you. Don’t go crazy with sales pitches here; simply offer them something in exchange for an email. You want to avoid making your content in to an advertisement, which is definitely not the goal of your content marketing efforts. LinkedIn’s most valuable asset is it’s natural tendency towards Inbound Marketing. Inbound...

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Pro Tip: Optimize Your Title and Headlines to Enhance SEO

on Aug 1, 2016 in News |

Optimizing your website for search engines can be difficult and seem daunting, especially when the algorithms are constantly changing, keeping up can seem like a full-time job in and of itself. As search engines evolve, it’s more and more important to keep your website’s content fresh and neatly optimized; so we’re going to break it down into practical steps for the small business owner to manage effectively. Although it’s not recommended to do quick fixes to get a handful of your pages to rank, as good SEO is all about refining your strategy overtime by using sustainable and proven best practices, keeping a website well-maintained is the basis for any high-ranking website. And the first thing someone sees when they search for a keyword is the snippet {Title + Meta Description} on the Google Search results page. This snippet, meta or title, is the first place you should update your SEO practices. The snippet includes your the page title, url, and meta description. The title should be short and concise as it impacts your ranking for keywords. Your meta description should accurately describe the content your page offers and, while it doesn’t directly impact your search ranking, it will impact your click-through rate. Hands-on tips for title optimization: • Keep the title short. Google truncates anything past 70 characters. • Use keywords you want to rank for in the page title. • Go back and add page titles to any of pages currently missing one! Hands-on tips for optimizing the description: • Limit your description to 175 characters. Otherwise Google will cut off the rest! • Try and integrate a call-to-action in your description that encourages users to click on your website. • What added value does the user get from visiting your website? Make it clear in the description. • Use important keywords.   Remember, it’s not always about getting visitors to your site, but about getting the right kind of visitors. That’s why knowing which keywords to use, how to use them, and where they should be used, is critical. For more information about updating your SEO, contact us and we’ll happily help you...

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Great Ways to Use Video for Marketing

on Jul 22, 2016 in News |

Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? My oh my, how times have changed. More and more, marketers have to come up with innovative ways to grab visitors’ attention. Today, one of the most effective marketing tactics is video: both of the pre-recorded and live variety. According to Cisco, video will account for 69% of all consumer internet traffic by 2017. And according to Smart Insights, simply stating that the piece of content is a video appears to increase engagement across all channels. When it comes time to sitting down and creating a video, most marketers feel lost. Here are a few ideas to help you navigate your first pre-recorded videos that your business could actually use. Pre-Recorded Video Ideas If You Are a Beginner Create short “Thank you” videos from your team to customers, like Facebook did. Screencast a demo of your product, like Patagonia does for nearly every product they create. Create an animated GIF of how to perform a function of your tool. (Want help? Learn how to make an animated GIF in this HubSpot blog post.) Film 15-second testimonials from real customers and evangelists. If You Are an Intermediate Film extended customer testimonials and user cases (roughly around 3 – 10 minutes), like this stellar CodeAcademy collection. Create longer product demonstrations and whiteboard-style videos with recognisable members of the company. Do a short introduction of the company and its mission and vision. If You are Advanced  Create a full product demo. Turn blog posts into short, how-to videos, like these Social Media Marketing students at the Ross School of Business did. Film longer interviews with key members of the company, like this small charter school did.  Shoot live presentations performed by company members and add in their slides in post-production. Create videos for each of your core calls-to-action (one for “call us,” one for “sign up for a free trial,” one for “tell your friends and get free credits,” etc.). You Have a Quality Video, How Do You Utilize It? Customer Stories and Social Media While traditional text-based testimonials and case studies are great, the best format to share customer testimonials is through online video. And one of the best formats for sharing online video is through...

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Case Study: Website Design Positively Impacts Sales for Pro Rodeo

on Apr 20, 2016 in News |

The Steamboat Springs Pro Rodeo Series is a world-class rodeo held weekly throughout the summer in downtown Steamboat Springs, Colorado. This award-winning rodeo is unique in its heritage, entertainment value, and locale. The rodeo is a deep-seeded element of Steamboat Springs’ history, dating back to before the town was incorporated.  And the rodeo tradition is alive and well today. Challenges Even with its wild success over the past 100 years, the Steamboat Springs Pro Rodeo Series was challenged delivering a modern online experience. Like many businesses, their website struggled with: Mobile-Friendliness: their existing website was unresponsive to mobile and tablet devices, featured poor navigation, and stagnant copy with little direct call-to-action. Ticket Sales: although traditional ticket sales were steady over the decades, there was no option to buy online as many would expect. This limited the Rodeo’s ability to track date-specific attendance and generate accurate pre-sale ticketing reports. Without a portal to buy tickets online, the Rodeo was unintentionally making it inconvenient for interested fans to purchase advance tickets. Growth Potential: without the ability to sell tickets online and track date-specific sales, the Rodeo was inhibiting their ability to facilitate future revenue growth. The Rodeo approached Steamboat Digital to assess these challenges and create a custom strategy that incorporated modern online best practices. Strategy and Implementation Steamboat Digital, in an effort to stay true to the Rodeo’s history, based the plan around maintaining the longtime culture of authentic western tradition blended with modern technology solutions.  These included: User-Friendly Website:using the WordPress web platform, Steamboat Digital crafted a custom website that is mobile-friendly, user-focused, easily edited with timely news and announcements, and clear call-to-action signals to drive online ticket sales. Online Ticket Sales: utilizing an existing ecommerce software package, the new website was built to integrate an online marketplace whereby patrons could purchase advance tickets online with direct-to-gate event access. Email Capture: for the first time in its longstanding history, the Rodeo was provided a way to build an email database to communicate directly with an engaged, opt-in audience of previous customers.  Results Since the 2015 website redesign and implementation of an ecommerce platform, the Rodeo has generated over $70,000 in online ticket revenue and collected over 1,000 opt-in customer email addresses. While traditional box office ticket sales...

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