Digital Agency Services

Posts Tagged "website redesign"

Living Under a Rock? Your Website Makes Us Think So.

on Sep 29, 2016 in News |

You’ve got a website but is it doing your business any good? Flip through these 16 reasons your business needs one; a new one.  Reason #1 – It is the 21st Century That’s it. Get with it. Tech is changing quickly and to keep you, you must adapt and invest in maintaining if not flourishing with the changes. Reason #2 – It is Your Online Brochure Companies spend millions creating brochures and distributing them. By simply having a website you can skip that entirely. Again, it’s the 21st century and your potential customers will find out about you and your products online. Check out what a new design, with greater functionality and mobile-friendliness did for the Steamboat Pro Rodeo! Reason #3 – The Internet is Vast, Lean in to the Vastness More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. Don’t miss out on a big piece of the pie. Reason #4 – Add Value to Your Business Plan Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. Without a website, the perceived value of your business will be lower, especially from a customer’s perspective. Reason #5 – Help Meet Your Business Goals A well maintained website gives you the opportunity to showcase content that highlights all the aspects of your company. Content requires you to revisit aspects of your business that may have fallen to the wayside; this process gives you the opportunity to reassess your business goals. Reason #6 – 24/7 Connectivity Your website runs 24/7 without any supervision or need to lock it up. Giving your customers peace of mind as you can always be there for them. Reminder: a simple question or query form can calm a pressing concern for a customer because, at the very least, they were able to send you a message. Be sure the submitted forms land somewhere (like, your inbox!) and you have the ability to respond in a timely manner. Reason #7 – Communication with Customers By having a blog or even just...

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3 Easy Steps to Mobile Friendly Website

on Jan 21, 2016 in News |

Being mobile-friendly, in this day and age, is critical to the success of your website and possibly your business. Mobile-friendly websites allow consumers to use their smartphones to find your website and, most importantly, use it on their device. Mobile users are goal-oriented, whether it be for contact information to find your physical address or quick shopping, being mobile-friendly is the new standard. Follow these three easy steps to find out if your website is mobile-friendly, Google-friendly and most importantly, user-friendly. 1. Test Your Site   Google has a simple tool to help you check whether your site is mobile- and Google-friendly. Simply put your URL in the box provided to find out whether or not your running a mobile-friendly website and if not, what you can do to fix it. 2. The Quicker The Better   Check the site speed and load time to ensure that when a consumer finds you on their mobile device they stay with your site as it loads; if the load time is too long, you will probably lose your customer! Visit Google’s page speed insights to find out exactly what might be slowing your site down and fix it! 3. Optimize Your Optics   Be sure your graphics and photographs are optimized to avoid disrupting the load time. Although everyone loves a great graphic or an engaging photo, be sure the dimensions correlate with your site, adjust the brightness and contrast to ensure clarity. Want to take it a few steps further? Make sure your Search Engine Optimization is actually optimal by clicking...

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7 Ways to Know Your Website is Ready for a Redesign

on Nov 21, 2015 in News |

It’s easy to assume a website redesign simply means a new color scheme but it can, and frankly should, go much further than a facelift. It is more about addressing issues that face your business, improving the way customers access and use your website and ensuring that your business is being represented in the best way possible. Answer the questions below honestly and you’ll know whether or not it’s time for a redesign. 1. Everybody Uses a Smartphone, Does Your Website Adapt? A few years back, the majority of folks online were likely visiting your website from desktops. But today’s shoppers/searchers are finding businesses online by way of handheld devices like iPads and smartphones. A few years back, your website would force the user to zoom in, out and all over, but now, with mobile visitors coming in higher numbers, responsive design is the only way to go. Responsive web design (RWD) allows users to access all of your businesses information across devices, as it automatically resizes to fit the screen sizes of different devices, allowing your visitors read the text, click through to other pages, and submit contact forms without having to fuss with pinching or side-swiping their screen. 2. If Your Website is on a Speed Date, Your Home Page is a 15-Second First Impression… How’d It Go? Studies show that you have less than 15 seconds to capture your new visitors’ attention and guide them around. Although your company does way more than anyone can convey in 15 seconds, the real challenge is captivating the visitor and engaging with them enough to keep them around. Clear, organized and inviting. That is your mantra when cleaning up your home page. A home page is not a corkboard or a place to showcase the many, many things your company can do. It’s critical that the homepage is clear, organized, and inviting – otherwise, you risk the chance that they’ll be overwhelmed or worse, underwhelmed, and head back to their search and find your competitor’s website. The home page should speak to your ideal customers’ most important needs, giving them easy access to all the wonderful ways your company is the best suited for their needs. 3. Does Your...

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