Digital Agency Services

Posts Tagged "website management"

Living Under a Rock? Your Website Makes Us Think So.

on Sep 29, 2016 in News |

You’ve got a website but is it doing your business any good? Flip through these 16 reasons your business needs one; a new one.  Reason #1 – It is the 21st Century That’s it. Get with it. Tech is changing quickly and to keep you, you must adapt and invest in maintaining if not flourishing with the changes. Reason #2 – It is Your Online Brochure Companies spend millions creating brochures and distributing them. By simply having a website you can skip that entirely. Again, it’s the 21st century and your potential customers will find out about you and your products online. Check out what a new design, with greater functionality and mobile-friendliness did for the Steamboat Pro Rodeo! Reason #3 – The Internet is Vast, Lean in to the Vastness More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. Don’t miss out on a big piece of the pie. Reason #4 – Add Value to Your Business Plan Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. Without a website, the perceived value of your business will be lower, especially from a customer’s perspective. Reason #5 – Help Meet Your Business Goals A well maintained website gives you the opportunity to showcase content that highlights all the aspects of your company. Content requires you to revisit aspects of your business that may have fallen to the wayside; this process gives you the opportunity to reassess your business goals. Reason #6 – 24/7 Connectivity Your website runs 24/7 without any supervision or need to lock it up. Giving your customers peace of mind as you can always be there for them. Reminder: a simple question or query form can calm a pressing concern for a customer because, at the very least, they were able to send you a message. Be sure the submitted forms land somewhere (like, your inbox!) and you have the ability to respond in a timely manner. Reason #7 – Communication with Customers By having a blog or even just...

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Pro Tip: Optimize Your Title and Headlines to Enhance SEO

on Aug 1, 2016 in News |

Optimizing your website for search engines can be difficult and seem daunting, especially when the algorithms are constantly changing, keeping up can seem like a full-time job in and of itself. As search engines evolve, it’s more and more important to keep your website’s content fresh and neatly optimized; so we’re going to break it down into practical steps for the small business owner to manage effectively. Although it’s not recommended to do quick fixes to get a handful of your pages to rank, as good SEO is all about refining your strategy overtime by using sustainable and proven best practices, keeping a website well-maintained is the basis for any high-ranking website. And the first thing someone sees when they search for a keyword is the snippet {Title + Meta Description} on the Google Search results page. This snippet, meta or title, is the first place you should update your SEO practices. The snippet includes your the page title, url, and meta description. The title should be short and concise as it impacts your ranking for keywords. Your meta description should accurately describe the content your page offers and, while it doesn’t directly impact your search ranking, it will impact your click-through rate. Hands-on tips for title optimization: • Keep the title short. Google truncates anything past 70 characters. • Use keywords you want to rank for in the page title. • Go back and add page titles to any of pages currently missing one! Hands-on tips for optimizing the description: • Limit your description to 175 characters. Otherwise Google will cut off the rest! • Try and integrate a call-to-action in your description that encourages users to click on your website. • What added value does the user get from visiting your website? Make it clear in the description. • Use important keywords.   Remember, it’s not always about getting visitors to your site, but about getting the right kind of visitors. That’s why knowing which keywords to use, how to use them, and where they should be used, is critical. For more information about updating your SEO, contact us and we’ll happily help you...

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Put Your Best Foot(er) Forward with 4 Points of Contact

on Jun 22, 2016 in News |

The footer is the most under-used section of blogs and emails. Often, marketers are surprised at how most people make it all the way down to your blog or email to your footer. Those that do are most likely to follow you, read some more posts, or opt-in to your newsletter. Only people who are genuinely interested in what you have to say make it that far – but, when they do, you should be prepared. The first thing most readers do is jump down to the footer if they are genuinely interested in your content, your brand, you. It’s so much easier than searching around the header or sidebar for those tiny buttons that can so often have broken links. Take a look around: is your blog’s footer working for you? If not, let’s put it to work. 4 Pieces of Information to Include in Your Footer Your footer has the potential to be a conversion machine. First, let’s decide on your goal? Increase social media followers? Get readers to opt-in? Lead them to another blog post? Buy your products or services? Depending on your goals, you should consider including at least a couple of the following items in your footer. 1. Social Media Links Make it easy for an excited reader to follow you. Include either social media icons, links with the platform name spelled out, or a widget giving a preview of whichever platform(s) you’d like to highlight most. There have been many times when I’ve finished reading a post and scrolled down to the footer, hoping to follow the blogger on Twitter or Pinterest, only to find nothing but the blog theme. Usually, I scroll back up to do a little more looking around, but not always!  2. Opt-In An opt-in to your newsletter or free email course is a great footer option. If someone makes it to the end of a blog post the odds are that they enjoyed what they read. Giving them an opportunity to get more material from you, right then, is a win for both of you! 3. Popular Posts If you’re looking for people to continue reading once they finish up with a post, your footer can be a great place to include...

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Turning Website Design in to Traffic and Sales

on Mar 21, 2016 in News |

If you’re online and have basic Search Engine Optimization, your site is probably generating some good traffic. Now, your next focus is keeping that traffic on your website, thusly improving sales. Although it can vary based on your industry, on average, websites have a 30-60% bounce rate. This means a large majority of web traffic entering your website leaves without navigating to any other pages and often times, they may never come back. Oh no! Your site represents who you are and what you offer. When people see it for the first time they’re thinking: Am I in the right place? Is this site credible and trustworthy? How do I get around? Do I like what I see? Where is the X that I’m looking for?  The design of a website’s navigation has a huge impact on success, or failure. It affects traffic and search engine rankings. It affects conversions and user-friendliness.Everything important about your website is connected to the navigation, from content to the URLs. When designing your website, make sure that your navigation is clear, concise and controlled, as it will help the user/customer to better navigate your site, better understand your services and, most importantly, be happier that they found you. A well-designed website might convince visitors to take a closer look but they won’t look twice if the content isn’t useful and well organized. Engaging your customers with clear, concise content, easy navigation and call-to-actions that provide educating content will generate leads and create conversions and...

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You Have 5 Seconds… Use These Headline Hacks

on Mar 21, 2016 in News |

It’s the cold, hard truth: you have 5 seconds to make an impression on the average online reader. That’s a headline in a list of headlines. So, how do you make yours stand out from the pack? Be better.  Use SEO Keywords Like a Human, Not Like the Robot that Created Them The benefit to search engine optimization is that you get detailed, scientific information to back up your content, improve your search stats and be easier to find by the general public; the bummer about SEO is that in it’s original form, it’s a real turn off to read. As blogging goes, optimized titles are boring, primarily because everyone is using the same keywords in their titles in the war for shrinking SERP territory in the hopes of attracting the most clicks. You can stuff two or three high-value keywords in there but are people actually clicking on it? Is it ranking as well as it could be? And most importantly, is the content readable?  When you’re online, Search Engine Optimization and content creation are crucial elements — both what’s on the page and around the page. Google looks at the context of your whole site (e.g., is it in a particular niche?), not just individual pages. Any given page on your site could rank for hundreds of different keywords. So how does Google know where to rank your page? Click Through Rate, or CTR, is the difference between finding yourself in a virtuous cycle or a death spiral.  In a virtuous cycle, you’re getting more clicks, which is sending important user engagement signals to Google that this is a good page/website, which ultimately results in better positions for more of your other pages and more traffic. Conversely, in the death spiral you have blog titles filled with an unnatural flow of SEO keywords that are not engaging or you’re regergitating the same keywords over and over. People aren’t clicking, rankings are dropping, traffic is lacking, you’re losing readership and your 5 seconds are up.  But there is a way to fix this: write more click-worthy titles. Great SEO titles should be like click-bait headlines — just better optimized for your most important keywords. It’s that simple, yet also that insanely difficult. Many people – most people – struggle to...

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