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Posts Tagged "video ads"

Online Video: a Powerful Way to Share Your Story

on Jun 2, 2016 in News |

If you’re here, you are clearly someone who takes their marketing and advertising seriously. Whether you run a mom’n’pop shop, are a branch manager or a COO of a corporation, your marketing strategy deserves a big boost and video will prove to be the best bang for your buck. With video, you not only are able to authentically promote your message, but you’ll target a core audience; video is officially a meaningful part of the strategic marketing conversation and you should be, too. Online Video. Do More of It. Almost any headline you read these days predicts that the future of digital marketing is video. Whether it’s embedded video on your website or video posts in your social media, your prospects are consuming more video than ever before, from their work computers, from their cell phones, from everywhere. And the trend continues to climb. According to data from Syndacast, 74% of all internet traffic in 2017 will be video. From Twitter to YouTube to Facebook to Instagram, online videos get more views, more plays, and more engagement than any other medium. If you aren’t engaging in actively creating and sharing videos, you are missing a very easy ROI boat. Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. According to HubSpot, including a video on a landing page can increase conversion by 80%. As the statistics show, video is working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others? Steamboat Digital has a full-service video production team that can do anything from a 15 second piece for your landing page to a 3 minute live-tv spot to a piece showcasing an aspect of your business for your homepage. The in-house video production team members at Steamboat Digital are experts at defining your video strategy and capturing your message in an actionable, visual way. Operating a complete production facility allows us to plan and deploy video marketing with incredible efficiency and targeted reach. Once your video is created, share it, consistently, strategically and with vigor!...

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YouTube: It’s Not Just for Cat Videos Anymore

on May 22, 2016 in News |

YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined. It’s official: YouTube is not just for cat videos anymore. It is the second largest search engine in the world, transforming the way its audience – literally, everyone – searches for, discovers and learns information online. YouTube is the fastest growing video sharing website in the world, reaching more 18-34 year-olds than network television. Mobile video makes up more than a quarter of YouTube’s global reach. So, with that dizzying list of statistics, and so many more out there, how do you, a business owner with limited time on your hands, maybe a limited advertising budget, and little knowledge of video production tap that market? First, let’s define exactly what information you want to share. Is it a product you offer? How will it improve the lives of your customers? Is it a service you offer? How will it change their day to day life? Is it a concept? What will it do for your customer? What are your business goals for any of the above? Are you trying to drive sales? Improve CTR? Engage a conversation? Answer those questions to create an outline, then craft an engaging video that fits your business needs and appeals to your ideal customer. Next, define your video strategy and capture your message in an actionable, visual way.  This, again, should align with your business strategy, but should also be engaging. Check out the #1 YouTube Ad for May 2016: the unexpected love stories from Knorr. Not only do they effectively highlight their product but also tell a few beautiful tales of the importance of taste. They were able to reach close to 6 million people in two months with a commercial for vegetable dip, we can imagine how well their brand awareness grew, and with it, sales and website hits. Knorr took it one step further and made free recipe videos accessible on their website, further engaging their prospective clients, delighting current customers and improving brand loyalty and awareness. Knowing that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement, online...

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