Digital Agency Services

Posts Tagged "sweepstakes"

Sweepstakes Chakras + Power Moves, a Case Study

on Mar 21, 2016 in News |

One of the easiest and most fun ways to engage with your audience is through online promotions like sweepstakes, contests, quizzes, and surveys, to help you excite your audience and drive direct traffic to your store or offer. When implemented correctly, you’ll see an immediate boost in web traffic and an improved purchase behavior from your targeted audience. This case study was originally published by Second Street Lab and was presented at a national conference for it’s success. The Issue Last fall was the first annual Steamboat Movement Festival, a 4-day yoga retreat in the Rocky Mountains. The event promoter was struggling to generate buzz with a local-centric reach and secure enough ticket sales to reach their goals; they came to Steamboat Digital for ideas on how to help. The Concept Steamboat Digital’s crew first discovered the advertiser’s goals during the “customer needs analysis meeting”, then decided that an online contest would work best. Clear goals were created to: Generate publicity and create excitement for the event Appeal to a specific audience (females over 40) Drive traffic to the registration page of event website Build an email database of yoga enthusiasts for future marketing campaigns The Execution The sweepstakes ran for two weeks on the Steamboat Movement Festival website with the grand prize offering a VIP Pass to the festival – including a 4-day, full-access, all-inclusive ticket valued at $750. Cross-promotional marketing ran in the form of newsprint advertising, was featured on Facebook boosted posts, an email was broadcast to our tagged database of Fitness & Health users, and ads were run on local radio. Wanting a big win, Steamboat Digital followed all the recommended best practices. On the thank-you page, those that registered to win were given the opportunity to share the contest on social media and email to earn additional chances to win. This increased the reach of the promotion dramatically and drew a much wider audience than anticipated. The Results Over the span of two weeks, this sweepstakes resulted in 649 entries of which 52% were age 43 or older and 78% were female. This aligned with the core age and gender demographics that the event organizers were hoping to reach. 102 paid registrations were earned as a direct result of the discount...

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