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Posts Tagged "social strategy"

Best Practices for Creating Content and Successful Sharing

on Jan 5, 2016 in News |

Content creation for business, blogging in particular, may seem like a simple task, but it bears weight when it comes to your online marketing strategy. Content marketing is key to successfully cutting through the noise on the internet and getting found online by your future prospects and customers. Content creation deserves your dedication and a strategy. Most content marketers and digital marketers learn over time, from experience, where and how to strategically promote content. To speed up your learning curve on social media strategy in particular, we’ve complied a little list of best practices in content creation and sharing: Utilize social media to spread the word: it’s free, it’s simple, it’s clear Form an email list, don’t abuse it but be sure to use it wisely Constantly recalibrate your strategy as things change quickly in the world of social media and technology and you’ve got to stay on top of them Use keywords often and mindfully as they are key to the success of your SEO Hashtags are not a trend – they are here to stay and using them will amplify your content Maintain a focus on the user experience: remember that content with no experience is like a newspaper – it might be accurate but that doesn’t mean any one is going to pay attention to it, much less read it Videos are an awesome way to engage your customer; make them or share someone else’s often to enhance the amount of time folks stay on your site Daily creation (or distribution) is critical to you staying on top of your game Use social media platforms that make sense to you/your business and try to be as savvy as you can with fewer than poorly with many Engage your audience, this may mean a cat video every once in a while… sigh. If you find that, even with this quick-look list, you’re overwhelmed, it might be time to expand your horizons and find a new employee whose sole purpose is content marketing. Maybe, even, it’s time to change the game and hire a digital marketing agency: specializing in everything from web design to social media marketing, search engine optimization to video production, content marketing to content creation.   Click here to learn more about...

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Social Media for Business

on Dec 21, 2015 in News |

Although we use Facebook and SnapChat to stay in touch with friends from high school, to share happy news with our family and to sometimes rant about the political atmosphere, social media can and should be used for business, too. Consider this: your most popular post, the one that got the most hits, likes, thumbs up and hearts, it was authentic content and therefore engaging social media. Now consider what that type of content will do for your business?Appealing social media content gives you the opportunity to engage with your customers and, if you align your social media strategy with key business goals, you will enhance more than just your marketing efforts. Using Media as Content from Steamboat TV on Vimeo. Social media savvy businesses see distinctly positive trends in increased brand awareness and improved brand loyalty, both integral to attracting new prospects to your page and thusly to your business. Social media marketing utilizes free platforms (think of social networking websites like Facebook, Twitter and Instagram) as marketing tools to connect with multitudes more people than a simple blog post or an advertisement. The goal of social media for business is to produce content that users will share with their social network (think re-tweets) to help a company increase brand exposure and broaden customer reach. Creating inbound social media, by way of publicity via social shares (again think re-tweets) increases traffic to your business’ website and thusly improves your ROI. According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner,97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. This begs the question: do you need to hire a social media manager or agency? Social media managers and strategists don’t simply post on social media: they create, plan and execute marketing campaigns that engage your customers and spark their interest in your company’s social purpose. If you’re considering hiring someone for this position, but are still on the fence, consider this: Forbes declared that investment in social media would be more than just a luxury — it will become necessary. A quick...

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