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Posts Tagged "social media"

Blogging: Get Started, Get Good or Get Left Behind

on Sep 22, 2016 in News |

Blogging is one of the most valuable tools that businesses have to engage with customers. If you’re not blogging, it’s time to get started or get left behind. First, let’s think about the ways people find your website: Current Customers: they could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting. Tisk Tisk: you could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal, not to mention the poor success rate of unsolicited emails… Mad Men: you could pay for traffic by placing tons of paid ads, which can be quite expensive. And the second you run out of money, your traffic stops coming, too. So, how can you drive any traffic? In short: blogging, social media, and search engines. Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?) Well, blogging helps solve both of those problems. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogging benefits your SEO, giving Google one more cue to bring yours to the top! An active, SEO rich blog can make a huge impact on how easily you are found by those looking. Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet. Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that...

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Become LinkedIn Savvy in Three Steps

on Aug 22, 2016 in News |

While social media redesigns the meaning of branding, consumers change, too. From buying habits to keystroke searches, your business now relies on more than what you sell but also, how you look. Your content is probably awesome, because you made it and you’re really good at what you do. How, now, do you get others to find it? Social media, that’s how. There are two places your content is guaranteed to be published: your website and social media. While Facebook can feel silly and Twitter can seem flighty, LinkedIn is tried and true, and happens to be considered a professional site, so it’s ok to read, write and publish articles while at work. Three Rules to Follow When Publishing on LinkedIn. Link Back, Attribute Authentically and Restate: Posting to LinkedIn is done with the goal of generating leads and excitement. Therefore, you want to be sure to always link back to your blog, or state that this article was previously published there, or you’re accidentally nullifying the platform’s main utility. You’ve got an educated audience, interested in what you have to say, be sure you state it clearly, link it back and restate how your X will make their Y better. Tracking URLs and Improving ROIs: Acronym this and acronym that. Everything has an ROI (return on investment), including your LinkedIn posts, and to increase that ROI, you have to measure your content. Utilizing a tracking URL when linking back to your company blog or website, ensures that you will collect important data on what posts are directing readers to your site. With a tracking URL you can easily identify what articles and topics resonate most with your readers, as objectively shown by the metrics. Call to Action: It is always prudent to include opportunities for readers to make their way through the next steps, find out more or simply land on your page. Do this with a clean, simple and attractive call to action (CTA). Think of a CTA as a guiding light to gated content, the true aggregators of qualified leads. Include CTAs that can provide value to your readers, and entice them to continue engaging with you. Don’t go crazy with sales pitches here; simply offer them something in exchange for an email. You want to avoid making your content in to an advertisement, which is definitely not the goal of your content marketing efforts. LinkedIn’s most valuable asset is it’s natural tendency towards Inbound Marketing. Inbound...

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Great Ways to Use Video for Marketing

on Jul 22, 2016 in News |

Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? My oh my, how times have changed. More and more, marketers have to come up with innovative ways to grab visitors’ attention. Today, one of the most effective marketing tactics is video: both of the pre-recorded and live variety. According to Cisco, video will account for 69% of all consumer internet traffic by 2017. And according to Smart Insights, simply stating that the piece of content is a video appears to increase engagement across all channels. When it comes time to sitting down and creating a video, most marketers feel lost. Here are a few ideas to help you navigate your first pre-recorded videos that your business could actually use. Pre-Recorded Video Ideas If You Are a Beginner Create short “Thank you” videos from your team to customers, like Facebook did. Screencast a demo of your product, like Patagonia does for nearly every product they create. Create an animated GIF of how to perform a function of your tool. (Want help? Learn how to make an animated GIF in this HubSpot blog post.) Film 15-second testimonials from real customers and evangelists. If You Are an Intermediate Film extended customer testimonials and user cases (roughly around 3 – 10 minutes), like this stellar CodeAcademy collection. Create longer product demonstrations and whiteboard-style videos with recognisable members of the company. Do a short introduction of the company and its mission and vision. If You are Advanced  Create a full product demo. Turn blog posts into short, how-to videos, like these Social Media Marketing students at the Ross School of Business did. Film longer interviews with key members of the company, like this small charter school did.  Shoot live presentations performed by company members and add in their slides in post-production. Create videos for each of your core calls-to-action (one for “call us,” one for “sign up for a free trial,” one for “tell your friends and get free credits,” etc.). You Have a Quality Video, How Do You Utilize It? Customer Stories and Social Media While traditional text-based testimonials and case studies are great, the best format to share customer testimonials is through online video. And one of the best formats for sharing online video is through...

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4 Questions to Ask About Using Media as Content

on Jul 2, 2016 in News |

Even though it is possible to have high-quality content without the use of images or other forms of media, we know that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement. In fact, we know that 40% of people will respond better to visual information than to plain text. It’s likely that Google factors in the use of multimedia when scoring pages for its ranking algorithm, and even if that’s not the case, it’s a fact that Google considers inbound links to a page as one of the heaviest factors in its ranking algorithm, and multimedia-based content has been shown to be shared up to 12X more than text content. 4 questions to ask yourself about your use of media: Do my images or videos support claims or facts within the content? If yes: you’re doing it right, keep at it! If no: walk away from your computer, take a breath, come back, re-read your text content and find a photo or create an infographic to support that content. Do they meet quality standards from a technical perspective? Are they too large to load on to a mobile device? Are they too small and pixelated to see? If you answered yes, use this helpful guide from JimDo. Are they aesthetically pleasing? Simple enough. Are my infographics or other original visual content high quality (enough) that others will want to share them or link to them? If you are using media content to support and further explore your text content, you are implementing inbound marketing naturally. Good work! Now to further benefit from smart use of media (video, images, infographics, etc), create a social media marketing strategy to help distribute, repurpose and refine your inbound marketing efforts....

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5 Ways to Use Twitter’s Tools for Local Success

on Jul 2, 2016 in News |

We all know that the Internet puts your business within a few keystrokes of people, anywhere around the world. But, if you’re looking for a specific customer, make sure your social media strategy utilizes the tools that pinpoint people who live, work or play in your neck of the woods. Twitter excels at igniting local interest in small business and can make your business more visible in your neighborhood, just follow these 5 steps. 1. Be Up to Date, Not Off the Back Before you start looking for new customers on Twitter, make sure that your profile is up to date. Fill out your bio with highly searchablekeywords for your industry, add your URL and upload a professional-looking photo. Only then can you effectively use the rest of the tips and tools to identify, monitor and connect with potential leads. 2. People are Looking for Your Business, Make Finding It Easy By simply adding location data to your Tweets, you enable Twitter users to recognize when they’re in close proximity to your business. That alone can be reason enough for them to visit your business; letting users click on the location marker icon on your tweet to find out where your business is located makes you one step closer to a sale. Pro Tip: Twitter disables your location by default; to enable it, compose a tweet and then click on Location Disabled. In the pop-up box that appears, click Turn Location On. 3. Use #Hashtags Wisely, Often and with Joy A hashtag—written with a # symbol—is used to index keywords or topics on Twitter, who created this phenomenon early in it’s existence, allowing Twitter users to easily find and follow topics they are interested in. Creating your own keywords can be a great way to ignite interest online and inhouse. Hashtags categorize Tweets with keywords, phrases and beyond, which help your Tweets show more easily in Twitter searches. Users who click on a hashtaged word or phrase, in any message, shows all Tweets that include that specific hastag. Pro Tip: be creative but not obtuse, if you’re promoting a service you offer, let’ssay, #websitedesign, hashtag relevant topics to help further your reach. If you’ve come up with a hashtag other’s use, you’ll see it pop up, or rather, drop down, with...

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