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Posts Tagged "social media marketing"

Defining Inbound Marketing and Why Every Business Needs It

on Jul 15, 2016 in News |

First, let’s discuss exactly what inbound marketing is and does. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. It’s simple, really: by creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more and sharing their great find (you) with everyone they know. The inbound methodology has been officially around since 2006and has proven, time and time again, to be the most effective marketing method for doing business online. Inbound marketers decided to throw out the days of interruptive marketing and start a more educational, informational approach. outbound marketing methods are outdated buying ads buying email lists telemarketing praying for leads inbound marketing methods are a more natural way of sharing information creating quality content that is made to educate, enlighten or inform sharing that content in the correct context building a reputation of consistency, expertise and personal touch turning customers in to promoters by delighting them with your content By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Next, let’s discuss the steps to make Inbound Marketing work for you.  Content Creation + Distribution Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content far and wide.  Personalization Tailor your content to the wants and needs of the people who are viewing it and to whom you want as a customer. Consider your ideal customer and think of questions they may ask, issues they may have; then, create content that preemptively answers those questions and solves those issues. As you learn more about your leads over time, you can better personalize your messages to their specific needs. Share It, Everywhere Inbound marketing is multi-channel by nature as it approaches people where they are, in the channel where they want to interact with you. If you create a blog post, share it on your website, in a newsletter, on social media and beyond. Pro Tip: even if it’s a rough draft, a social media marketing strategy can make or break your business, so you should make one and revise it...

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4 Questions to Ask About Using Media as Content

on Jul 2, 2016 in News |

Even though it is possible to have high-quality content without the use of images or other forms of media, we know that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement. In fact, we know that 40% of people will respond better to visual information than to plain text. It’s likely that Google factors in the use of multimedia when scoring pages for its ranking algorithm, and even if that’s not the case, it’s a fact that Google considers inbound links to a page as one of the heaviest factors in its ranking algorithm, and multimedia-based content has been shown to be shared up to 12X more than text content. 4 questions to ask yourself about your use of media: Do my images or videos support claims or facts within the content? If yes: you’re doing it right, keep at it! If no: walk away from your computer, take a breath, come back, re-read your text content and find a photo or create an infographic to support that content. Do they meet quality standards from a technical perspective? Are they too large to load on to a mobile device? Are they too small and pixelated to see? If you answered yes, use this helpful guide from JimDo. Are they aesthetically pleasing? Simple enough. Are my infographics or other original visual content high quality (enough) that others will want to share them or link to them? If you are using media content to support and further explore your text content, you are implementing inbound marketing naturally. Good work! Now to further benefit from smart use of media (video, images, infographics, etc), create a social media marketing strategy to help distribute, repurpose and refine your inbound marketing efforts....

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YouTube: It’s Not Just for Cat Videos Anymore

on May 22, 2016 in News |

YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined. It’s official: YouTube is not just for cat videos anymore. It is the second largest search engine in the world, transforming the way its audience – literally, everyone – searches for, discovers and learns information online. YouTube is the fastest growing video sharing website in the world, reaching more 18-34 year-olds than network television. Mobile video makes up more than a quarter of YouTube’s global reach. So, with that dizzying list of statistics, and so many more out there, how do you, a business owner with limited time on your hands, maybe a limited advertising budget, and little knowledge of video production tap that market? First, let’s define exactly what information you want to share. Is it a product you offer? How will it improve the lives of your customers? Is it a service you offer? How will it change their day to day life? Is it a concept? What will it do for your customer? What are your business goals for any of the above? Are you trying to drive sales? Improve CTR? Engage a conversation? Answer those questions to create an outline, then craft an engaging video that fits your business needs and appeals to your ideal customer. Next, define your video strategy and capture your message in an actionable, visual way.  This, again, should align with your business strategy, but should also be engaging. Check out the #1 YouTube Ad for May 2016: the unexpected love stories from Knorr. Not only do they effectively highlight their product but also tell a few beautiful tales of the importance of taste. They were able to reach close to 6 million people in two months with a commercial for vegetable dip, we can imagine how well their brand awareness grew, and with it, sales and website hits. Knorr took it one step further and made free recipe videos accessible on their website, further engaging their prospective clients, delighting current customers and improving brand loyalty and awareness. Knowing that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement, online...

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