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Posts Tagged "SEO"


on Dec 5, 2015 in News |

Search Engine Optimization, most commonly referred to as simply SEO, is the process of affecting (and improving) the visibility of a website or a web page in a web search engine’s without the use of paid advertising. This is referred to also as natural, organic or earned results. There’s no questioning that, with the web working the way it does, SEO is in fact a VIP: very important practice. If your company cannot be found online, business is missing a huge opportunity. Unfortunately, simply having a website doesn’t mean that it is searchable. Your customers are looking for you, make sure its always easy to find you; not to mention, those prospective customers who could and would do business with you if only they knew you existed.In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Since the SEO game is changing all the time, especially as Google and other search engines get more and more advanced in how they crawl and index your website, so obviously, with such a multi-layered concept, it’s easy to assume that this may fall by the wayside for many companies. Working with a SEO professional, achieving top rankings for the keywords most relevant to your business, which in turn will generate more leads, more customers, and more sales. When searching for a SEO company to hire, be sure they offer most of the following guidelines: Keyword analysis, pinpointing your industry’s common searches Strategic social media plan to get your business included in the results Updating your website, ensuring it is keyword rich and properly coded for high rankings Optimized local search submissions so you appear in the results for your specific area Complete video and photo tagging to boost your rankings with image and video search results Optimizing your website should be a high priority for any type of company and will probably involve editing its content and...

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