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Posts Tagged "sales"

5 Ways to Use Twitter’s Tools for Local Success

on Jul 2, 2016 in News |

We all know that the Internet puts your business within a few keystrokes of people, anywhere around the world. But, if you’re looking for a specific customer, make sure your social media strategy utilizes the tools that pinpoint people who live, work or play in your neck of the woods. Twitter excels at igniting local interest in small business and can make your business more visible in your neighborhood, just follow these 5 steps. 1. Be Up to Date, Not Off the Back Before you start looking for new customers on Twitter, make sure that your profile is up to date. Fill out your bio with highly searchablekeywords for your industry, add your URL and upload a professional-looking photo. Only then can you effectively use the rest of the tips and tools to identify, monitor and connect with potential leads. 2. People are Looking for Your Business, Make Finding It Easy By simply adding location data to your Tweets, you enable Twitter users to recognize when they’re in close proximity to your business. That alone can be reason enough for them to visit your business; letting users click on the location marker icon on your tweet to find out where your business is located makes you one step closer to a sale. Pro Tip: Twitter disables your location by default; to enable it, compose a tweet and then click on Location Disabled. In the pop-up box that appears, click Turn Location On. 3. Use #Hashtags Wisely, Often and with Joy A hashtag—written with a # symbol—is used to index keywords or topics on Twitter, who created this phenomenon early in it’s existence, allowing Twitter users to easily find and follow topics they are interested in. Creating your own keywords can be a great way to ignite interest online and inhouse. Hashtags categorize Tweets with keywords, phrases and beyond, which help your Tweets show more easily in Twitter searches. Users who click on a hashtaged word or phrase, in any message, shows all Tweets that include that specific hastag. Pro Tip: be creative but not obtuse, if you’re promoting a service you offer, let’ssay, #websitedesign, hashtag relevant topics to help further your reach. If you’ve come up with a hashtag other’s use, you’ll see it pop up, or rather, drop down, with...

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What is Your Best Fit: Facebook Ads or Google Ads?

on May 15, 2016 in News |

If you’ve been online, ever, you’ve seen these forms of advertising: Facebook Ads andGoogle Ads. Facebook advertisements pop up when you’re rolling through your Facebook feed; you’ll see everything from native ads to side bar ads and just about everything in between. And, they are oddly targeted right at you! Amazing, right? How did they know I wanted gilded sneakers? Targeting. Google advertisements show up at the top of the list generated for your search. Let’s sayyou search for advertising agency Steamboat Springs. The first few items on the list have paid for that position. These two companies are wildly successful at helping your online advertising efforts, no matter where you are or what you do, because there are nearly 3 billion internet users in the world, 1.28 billion are on Facebook and 2.6 billion use Google search. Staggering numbers, right? Really makes you feel like a spec of dust in the grand scheme of things. Alas, they do not want you to feel like a spec of dust and neither do we! To help empower you and your hard-fought advertising dollars, use this guideline to choose between Facebook Ads and Google Ads. Reach. Facebook has: 1.28 billion monthly active users 1 trillion page views each month potentially 43.8% of all internet users are on Facebook Google AdWords has: over 2.6 billion Google searchers every month 180 billion searches each month potentially 90% of all internet users utilize Google’s search engine Target Practice. Facebook Ads offer targeting options like: Location: targets consumers where they live Behaviors: targets based on online activity, like which device was used to access Facebook Demographics: age, gender, relationship, education, job title and beyond Interests: targets based on interests, hobbies and Facebook Page Likes Lookalikes: targets future prospects based on similarities to other Facebook users Website Customization: targets an audience created in conjunction with traffic from your website and landing pages Google AdWords offer targeting options like: Location: targets by country, region or city where customer is located when they search for you, not necessarily where they live Keywords: targets by keywords used in the search process Demographics: age, gender and parental status Negative Keywords: exclude keywords to sharpen your audience targeting Language: targets by user-selected language preferences...

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