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Posts Tagged "optimization"

Pro Tip: Optimize Your Title and Headlines to Enhance SEO

on Aug 1, 2016 in News |

Optimizing your website for search engines can be difficult and seem daunting, especially when the algorithms are constantly changing, keeping up can seem like a full-time job in and of itself. As search engines evolve, it’s more and more important to keep your website’s content fresh and neatly optimized; so we’re going to break it down into practical steps for the small business owner to manage effectively. Although it’s not recommended to do quick fixes to get a handful of your pages to rank, as good SEO is all about refining your strategy overtime by using sustainable and proven best practices, keeping a website well-maintained is the basis for any high-ranking website. And the first thing someone sees when they search for a keyword is the snippet {Title + Meta Description} on the Google Search results page. This snippet, meta or title, is the first place you should update your SEO practices. The snippet includes your the page title, url, and meta description. The title should be short and concise as it impacts your ranking for keywords. Your meta description should accurately describe the content your page offers and, while it doesn’t directly impact your search ranking, it will impact your click-through rate. Hands-on tips for title optimization: • Keep the title short. Google truncates anything past 70 characters. • Use keywords you want to rank for in the page title. • Go back and add page titles to any of pages currently missing one! Hands-on tips for optimizing the description: • Limit your description to 175 characters. Otherwise Google will cut off the rest! • Try and integrate a call-to-action in your description that encourages users to click on your website. • What added value does the user get from visiting your website? Make it clear in the description. • Use important keywords.   Remember, it’s not always about getting visitors to your site, but about getting the right kind of visitors. That’s why knowing which keywords to use, how to use them, and where they should be used, is critical. For more information about updating your SEO, contact us and we’ll happily help you...

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