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Posts Tagged "online video"

Great Ways to Use Video for Marketing

on Jul 22, 2016 in News |

Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? My oh my, how times have changed. More and more, marketers have to come up with innovative ways to grab visitors’ attention. Today, one of the most effective marketing tactics is video: both of the pre-recorded and live variety. According to Cisco, video will account for 69% of all consumer internet traffic by 2017. And according to Smart Insights, simply stating that the piece of content is a video appears to increase engagement across all channels. When it comes time to sitting down and creating a video, most marketers feel lost. Here are a few ideas to help you navigate your first pre-recorded videos that your business could actually use. Pre-Recorded Video Ideas If You Are a Beginner Create short “Thank you” videos from your team to customers, like Facebook did. Screencast a demo of your product, like Patagonia does for nearly every product they create. Create an animated GIF of how to perform a function of your tool. (Want help? Learn how to make an animated GIF in this HubSpot blog post.) Film 15-second testimonials from real customers and evangelists. If You Are an Intermediate Film extended customer testimonials and user cases (roughly around 3 – 10 minutes), like this stellar CodeAcademy collection. Create longer product demonstrations and whiteboard-style videos with recognisable members of the company. Do a short introduction of the company and its mission and vision. If You are Advanced  Create a full product demo. Turn blog posts into short, how-to videos, like these Social Media Marketing students at the Ross School of Business did. Film longer interviews with key members of the company, like this small charter school did.  Shoot live presentations performed by company members and add in their slides in post-production. Create videos for each of your core calls-to-action (one for “call us,” one for “sign up for a free trial,” one for “tell your friends and get free credits,” etc.). You Have a Quality Video, How Do You Utilize It? Customer Stories and Social Media While traditional text-based testimonials and case studies are great, the best format to share customer testimonials is through online video. And one of the best formats for sharing online video is through...

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4 Questions to Ask About Using Media as Content

on Jul 2, 2016 in News |

Even though it is possible to have high-quality content without the use of images or other forms of media, we know that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement. In fact, we know that 40% of people will respond better to visual information than to plain text. It’s likely that Google factors in the use of multimedia when scoring pages for its ranking algorithm, and even if that’s not the case, it’s a fact that Google considers inbound links to a page as one of the heaviest factors in its ranking algorithm, and multimedia-based content has been shown to be shared up to 12X more than text content. 4 questions to ask yourself about your use of media: Do my images or videos support claims or facts within the content? If yes: you’re doing it right, keep at it! If no: walk away from your computer, take a breath, come back, re-read your text content and find a photo or create an infographic to support that content. Do they meet quality standards from a technical perspective? Are they too large to load on to a mobile device? Are they too small and pixelated to see? If you answered yes, use this helpful guide from JimDo. Are they aesthetically pleasing? Simple enough. Are my infographics or other original visual content high quality (enough) that others will want to share them or link to them? If you are using media content to support and further explore your text content, you are implementing inbound marketing naturally. Good work! Now to further benefit from smart use of media (video, images, infographics, etc), create a social media marketing strategy to help distribute, repurpose and refine your inbound marketing efforts....

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YouTube: It’s Not Just for Cat Videos Anymore

on May 22, 2016 in News |

YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined. It’s official: YouTube is not just for cat videos anymore. It is the second largest search engine in the world, transforming the way its audience – literally, everyone – searches for, discovers and learns information online. YouTube is the fastest growing video sharing website in the world, reaching more 18-34 year-olds than network television. Mobile video makes up more than a quarter of YouTube’s global reach. So, with that dizzying list of statistics, and so many more out there, how do you, a business owner with limited time on your hands, maybe a limited advertising budget, and little knowledge of video production tap that market? First, let’s define exactly what information you want to share. Is it a product you offer? How will it improve the lives of your customers? Is it a service you offer? How will it change their day to day life? Is it a concept? What will it do for your customer? What are your business goals for any of the above? Are you trying to drive sales? Improve CTR? Engage a conversation? Answer those questions to create an outline, then craft an engaging video that fits your business needs and appeals to your ideal customer. Next, define your video strategy and capture your message in an actionable, visual way.  This, again, should align with your business strategy, but should also be engaging. Check out the #1 YouTube Ad for May 2016: the unexpected love stories from Knorr. Not only do they effectively highlight their product but also tell a few beautiful tales of the importance of taste. They were able to reach close to 6 million people in two months with a commercial for vegetable dip, we can imagine how well their brand awareness grew, and with it, sales and website hits. Knorr took it one step further and made free recipe videos accessible on their website, further engaging their prospective clients, delighting current customers and improving brand loyalty and awareness. Knowing that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement, online...

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