Digital Agency Services

Posts Tagged "content creation"

Defining Inbound Marketing and Why Every Business Needs It

on Jul 15, 2016 in News |

First, let’s discuss exactly what inbound marketing is and does. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. It’s simple, really: by creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more and sharing their great find (you) with everyone they know. The inbound methodology has been officially around since 2006and has proven, time and time again, to be the most effective marketing method for doing business online. Inbound marketers decided to throw out the days of interruptive marketing and start a more educational, informational approach. outbound marketing methods are outdated buying ads buying email lists telemarketing praying for leads inbound marketing methods are a more natural way of sharing information creating quality content that is made to educate, enlighten or inform sharing that content in the correct context building a reputation of consistency, expertise and personal touch turning customers in to promoters by delighting them with your content By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Next, let’s discuss the steps to make Inbound Marketing work for you.  Content Creation + Distribution Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content far and wide.  Personalization Tailor your content to the wants and needs of the people who are viewing it and to whom you want as a customer. Consider your ideal customer and think of questions they may ask, issues they may have; then, create content that preemptively answers those questions and solves those issues. As you learn more about your leads over time, you can better personalize your messages to their specific needs. Share It, Everywhere Inbound marketing is multi-channel by nature as it approaches people where they are, in the channel where they want to interact with you. If you create a blog post, share it on your website, in a newsletter, on social media and beyond. Pro Tip: even if it’s a rough draft, a social media marketing strategy can make or break your business, so you should make one and revise it...

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Online Video: a Powerful Way to Share Your Story

on Jun 2, 2016 in News |

If you’re here, you are clearly someone who takes their marketing and advertising seriously. Whether you run a mom’n’pop shop, are a branch manager or a COO of a corporation, your marketing strategy deserves a big boost and video will prove to be the best bang for your buck. With video, you not only are able to authentically promote your message, but you’ll target a core audience; video is officially a meaningful part of the strategic marketing conversation and you should be, too. Online Video. Do More of It. Almost any headline you read these days predicts that the future of digital marketing is video. Whether it’s embedded video on your website or video posts in your social media, your prospects are consuming more video than ever before, from their work computers, from their cell phones, from everywhere. And the trend continues to climb. According to data from Syndacast, 74% of all internet traffic in 2017 will be video. From Twitter to YouTube to Facebook to Instagram, online videos get more views, more plays, and more engagement than any other medium. If you aren’t engaging in actively creating and sharing videos, you are missing a very easy ROI boat. Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. According to HubSpot, including a video on a landing page can increase conversion by 80%. As the statistics show, video is working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others? Steamboat Digital has a full-service video production team that can do anything from a 15 second piece for your landing page to a 3 minute live-tv spot to a piece showcasing an aspect of your business for your homepage. The in-house video production team members at Steamboat Digital are experts at defining your video strategy and capturing your message in an actionable, visual way. Operating a complete production facility allows us to plan and deploy video marketing with incredible efficiency and targeted reach. Once your video is created, share it, consistently, strategically and with vigor!...

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You Have 5 Seconds… Use These Headline Hacks

on Mar 21, 2016 in News |

It’s the cold, hard truth: you have 5 seconds to make an impression on the average online reader. That’s a headline in a list of headlines. So, how do you make yours stand out from the pack? Be better.  Use SEO Keywords Like a Human, Not Like the Robot that Created Them The benefit to search engine optimization is that you get detailed, scientific information to back up your content, improve your search stats and be easier to find by the general public; the bummer about SEO is that in it’s original form, it’s a real turn off to read. As blogging goes, optimized titles are boring, primarily because everyone is using the same keywords in their titles in the war for shrinking SERP territory in the hopes of attracting the most clicks. You can stuff two or three high-value keywords in there but are people actually clicking on it? Is it ranking as well as it could be? And most importantly, is the content readable?  When you’re online, Search Engine Optimization and content creation are crucial elements — both what’s on the page and around the page. Google looks at the context of your whole site (e.g., is it in a particular niche?), not just individual pages. Any given page on your site could rank for hundreds of different keywords. So how does Google know where to rank your page? Click Through Rate, or CTR, is the difference between finding yourself in a virtuous cycle or a death spiral.  In a virtuous cycle, you’re getting more clicks, which is sending important user engagement signals to Google that this is a good page/website, which ultimately results in better positions for more of your other pages and more traffic. Conversely, in the death spiral you have blog titles filled with an unnatural flow of SEO keywords that are not engaging or you’re regergitating the same keywords over and over. People aren’t clicking, rankings are dropping, traffic is lacking, you’re losing readership and your 5 seconds are up.  But there is a way to fix this: write more click-worthy titles. Great SEO titles should be like click-bait headlines — just better optimized for your most important keywords. It’s that simple, yet also that insanely difficult. Many people – most people – struggle to...

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