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Posts Tagged "blogging"

Blogging: Get Started, Get Good or Get Left Behind

on Sep 22, 2016 in News |

Blogging is one of the most valuable tools that businesses have to engage with customers. If you’re not blogging, it’s time to get started or get left behind. First, let’s think about the ways people find your website: Current Customers: they could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting. Tisk Tisk: you could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal, not to mention the poor success rate of unsolicited emails… Mad Men: you could pay for traffic by placing tons of paid ads, which can be quite expensive. And the second you run out of money, your traffic stops coming, too. So, how can you drive any traffic? In short: blogging, social media, and search engines. Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?) Well, blogging helps solve both of those problems. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogging benefits your SEO, giving Google one more cue to bring yours to the top! An active, SEO rich blog can make a huge impact on how easily you are found by those looking. Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet. Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that...

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Defining Inbound Marketing and Why Every Business Needs It

on Jul 15, 2016 in News |

First, let’s discuss exactly what inbound marketing is and does. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. It’s simple, really: by creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more and sharing their great find (you) with everyone they know. The inbound methodology has been officially around since 2006and has proven, time and time again, to be the most effective marketing method for doing business online. Inbound marketers decided to throw out the days of interruptive marketing and start a more educational, informational approach. outbound marketing methods are outdated buying ads buying email lists telemarketing praying for leads inbound marketing methods are a more natural way of sharing information creating quality content that is made to educate, enlighten or inform sharing that content in the correct context building a reputation of consistency, expertise and personal touch turning customers in to promoters by delighting them with your content By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Next, let’s discuss the steps to make Inbound Marketing work for you.  Content Creation + Distribution Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content far and wide.  Personalization Tailor your content to the wants and needs of the people who are viewing it and to whom you want as a customer. Consider your ideal customer and think of questions they may ask, issues they may have; then, create content that preemptively answers those questions and solves those issues. As you learn more about your leads over time, you can better personalize your messages to their specific needs. Share It, Everywhere Inbound marketing is multi-channel by nature as it approaches people where they are, in the channel where they want to interact with you. If you create a blog post, share it on your website, in a newsletter, on social media and beyond. Pro Tip: even if it’s a rough draft, a social media marketing strategy can make or break your business, so you should make one and revise it...

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Put Your Best Foot(er) Forward with 4 Points of Contact

on Jun 22, 2016 in News |

The footer is the most under-used section of blogs and emails. Often, marketers are surprised at how most people make it all the way down to your blog or email to your footer. Those that do are most likely to follow you, read some more posts, or opt-in to your newsletter. Only people who are genuinely interested in what you have to say make it that far – but, when they do, you should be prepared. The first thing most readers do is jump down to the footer if they are genuinely interested in your content, your brand, you. It’s so much easier than searching around the header or sidebar for those tiny buttons that can so often have broken links. Take a look around: is your blog’s footer working for you? If not, let’s put it to work. 4 Pieces of Information to Include in Your Footer Your footer has the potential to be a conversion machine. First, let’s decide on your goal? Increase social media followers? Get readers to opt-in? Lead them to another blog post? Buy your products or services? Depending on your goals, you should consider including at least a couple of the following items in your footer. 1. Social Media Links Make it easy for an excited reader to follow you. Include either social media icons, links with the platform name spelled out, or a widget giving a preview of whichever platform(s) you’d like to highlight most. There have been many times when I’ve finished reading a post and scrolled down to the footer, hoping to follow the blogger on Twitter or Pinterest, only to find nothing but the blog theme. Usually, I scroll back up to do a little more looking around, but not always!  2. Opt-In An opt-in to your newsletter or free email course is a great footer option. If someone makes it to the end of a blog post the odds are that they enjoyed what they read. Giving them an opportunity to get more material from you, right then, is a win for both of you! 3. Popular Posts If you’re looking for people to continue reading once they finish up with a post, your footer can be a great place to include...

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You Have 5 Seconds… Use These Headline Hacks

on Mar 21, 2016 in News |

It’s the cold, hard truth: you have 5 seconds to make an impression on the average online reader. That’s a headline in a list of headlines. So, how do you make yours stand out from the pack? Be better.  Use SEO Keywords Like a Human, Not Like the Robot that Created Them The benefit to search engine optimization is that you get detailed, scientific information to back up your content, improve your search stats and be easier to find by the general public; the bummer about SEO is that in it’s original form, it’s a real turn off to read. As blogging goes, optimized titles are boring, primarily because everyone is using the same keywords in their titles in the war for shrinking SERP territory in the hopes of attracting the most clicks. You can stuff two or three high-value keywords in there but are people actually clicking on it? Is it ranking as well as it could be? And most importantly, is the content readable?  When you’re online, Search Engine Optimization and content creation are crucial elements — both what’s on the page and around the page. Google looks at the context of your whole site (e.g., is it in a particular niche?), not just individual pages. Any given page on your site could rank for hundreds of different keywords. So how does Google know where to rank your page? Click Through Rate, or CTR, is the difference between finding yourself in a virtuous cycle or a death spiral.  In a virtuous cycle, you’re getting more clicks, which is sending important user engagement signals to Google that this is a good page/website, which ultimately results in better positions for more of your other pages and more traffic. Conversely, in the death spiral you have blog titles filled with an unnatural flow of SEO keywords that are not engaging or you’re regergitating the same keywords over and over. People aren’t clicking, rankings are dropping, traffic is lacking, you’re losing readership and your 5 seconds are up.  But there is a way to fix this: write more click-worthy titles. Great SEO titles should be like click-bait headlines — just better optimized for your most important keywords. It’s that simple, yet also that insanely difficult. Many people – most people – struggle to...

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