Digital Agency Services

Posts Tagged "advertising online"

YouTube: It’s Not Just for Cat Videos Anymore

on May 22, 2016 in News |

YouTube processes more than 3 billion searches a month and 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined. It’s official: YouTube is not just for cat videos anymore. It is the second largest search engine in the world, transforming the way its audience – literally, everyone – searches for, discovers and learns information online. YouTube is the fastest growing video sharing website in the world, reaching more 18-34 year-olds than network television. Mobile video makes up more than a quarter of YouTube’s global reach. So, with that dizzying list of statistics, and so many more out there, how do you, a business owner with limited time on your hands, maybe a limited advertising budget, and little knowledge of video production tap that market? First, let’s define exactly what information you want to share. Is it a product you offer? How will it improve the lives of your customers? Is it a service you offer? How will it change their day to day life? Is it a concept? What will it do for your customer? What are your business goals for any of the above? Are you trying to drive sales? Improve CTR? Engage a conversation? Answer those questions to create an outline, then craft an engaging video that fits your business needs and appeals to your ideal customer. Next, define your video strategy and capture your message in an actionable, visual way.  This, again, should align with your business strategy, but should also be engaging. Check out the #1 YouTube Ad for May 2016: the unexpected love stories from Knorr. Not only do they effectively highlight their product but also tell a few beautiful tales of the importance of taste. They were able to reach close to 6 million people in two months with a commercial for vegetable dip, we can imagine how well their brand awareness grew, and with it, sales and website hits. Knorr took it one step further and made free recipe videos accessible on their website, further engaging their prospective clients, delighting current customers and improving brand loyalty and awareness. Knowing that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement, online...

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What is Your Best Fit: Facebook Ads or Google Ads?

on May 15, 2016 in News |

If you’ve been online, ever, you’ve seen these forms of advertising: Facebook Ads andGoogle Ads. Facebook advertisements pop up when you’re rolling through your Facebook feed; you’ll see everything from native ads to side bar ads and just about everything in between. And, they are oddly targeted right at you! Amazing, right? How did they know I wanted gilded sneakers? Targeting. Google advertisements show up at the top of the list generated for your search. Let’s sayyou search for advertising agency Steamboat Springs. The first few items on the list have paid for that position. These two companies are wildly successful at helping your online advertising efforts, no matter where you are or what you do, because there are nearly 3 billion internet users in the world, 1.28 billion are on Facebook and 2.6 billion use Google search. Staggering numbers, right? Really makes you feel like a spec of dust in the grand scheme of things. Alas, they do not want you to feel like a spec of dust and neither do we! To help empower you and your hard-fought advertising dollars, use this guideline to choose between Facebook Ads and Google Ads. Reach. Facebook has: 1.28 billion monthly active users 1 trillion page views each month potentially 43.8% of all internet users are on Facebook Google AdWords has: over 2.6 billion Google searchers every month 180 billion searches each month potentially 90% of all internet users utilize Google’s search engine Target Practice. Facebook Ads offer targeting options like: Location: targets consumers where they live Behaviors: targets based on online activity, like which device was used to access Facebook Demographics: age, gender, relationship, education, job title and beyond Interests: targets based on interests, hobbies and Facebook Page Likes Lookalikes: targets future prospects based on similarities to other Facebook users Website Customization: targets an audience created in conjunction with traffic from your website and landing pages Google AdWords offer targeting options like: Location: targets by country, region or city where customer is located when they search for you, not necessarily where they live Keywords: targets by keywords used in the search process Demographics: age, gender and parental status Negative Keywords: exclude keywords to sharpen your audience targeting Language: targets by user-selected language preferences...

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