Digital Agency Services

Living Under a Rock? Your Website Makes Us Think So.

on Sep 29, 2016 in News |

You’ve got a website but is it doing your business any good? Flip through these 16 reasons your business needs one; a new one. 

Reason #1 – It is the 21st Century

That’s it. Get with it. Tech is changing quickly and to keep you, you must adapt and invest in maintaining if not flourishing with the changes.

Reason #2 – It is Your Online Brochure

Companies spend millions creating brochures and distributing them. By simply having a website you can skip that entirely. Again, it’s the 21st century and your potential customers will find out about you and your products online.

Check out what a new design, with greater functionality and mobile-friendliness did for the Steamboat Pro Rodeo!

Reason #3 – The Internet is Vast, Lean in to the Vastness

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. Don’t miss out on a big piece of the pie.

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Reason #4 – Add Value to Your Business Plan

Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. Without a website, the perceived value of your business will be lower, especially from a customer’s perspective.

Reason #5 – Help Meet Your Business Goals

A well maintained website gives you the opportunity to showcase content that highlights all the aspects of your company. Content requires you to revisit aspects of your business that may have fallen to the wayside; this process gives you the opportunity to reassess your business goals.

Reason #6 – 24/7 Connectivity

Your website runs 24/7 without any supervision or need to lock it up. Giving your customers peace of mind as you can always be there for them. Reminder: a simple question or query form can calm a pressing concern for a customer because, at the very least, they were able to send you a message. Be sure the submitted forms land somewhere (like, your inbox!) and you have the ability to respond in a timely manner.

Reason #7 – Communication with Customers

By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content. Communication, like blogs and events, give you something to share on your social media accounts, too, further benefitting your connectivity efforts.

Reason #8 – Marketing

The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.

Reason #9 – Customer Support

You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. Again, see Reason #6.

Reason #10 – Email@MyWebsite.com

I know there are other ways to do this, but by having a website you can have your own email address@whateveryouwant.com. It is more professional and easier to remember. I know you love your steveman99286534@gmail.com , but it doesn’t really resonate with customers and can negate all your professional intentions.

Reason #11 – A Safe Home for Press Releases

Have a great event coming up? Have big news to share? Run inexpenisve (possibly free!) press releases online about your business; in order to make it effective, though, it requires a website. In fact, having a safe place for your press releases gives them more credit when submitting them to publishing sites.

Reason# 12 – Connect with Fellow Web Masters

Fun note: if you own your website, you get to call yourself a ‘web master’. Congratulations.

Reason# 13 – Enjoy Your Voice

Imagine getting to say, “As a matter of fact, I have written an article about {insert topic here} on my website, and actually, {state facts about said topic}.” It’s rather empowering to create a place where you can voice your opinion without judgment.

Reason #14 – Do Business Your Way Ash_bebold.png

Take a cue from Ash Ambridge and learn to drop your version of an ‘F-Bomb’ on your website, because, frankly, because you can. Ash is a world-class businesswoman with thousands of customers and it’s all because she stayed true to herself and runs her business just like she runs her life: her way.

Reason #15 – Beat the Big Guys

Being the little guy in a big fish world can feel like David v. Goliath. They have the resources, the team, the history. You, though, have the secret weapon: you. Whatever your business, you created it, so bring more life to it by creating an incredibly beautiful/useful/noteable website and develop a solid strategy to back it up. You probably will not be building bigger skyscrapers, but your website can break down the perceived wall between you and them.

Reason #16 – Instant credibility

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the answer to their question.

New Call-to-actionWant more than just a laundry list of what you should be doing? Call us. Email us. Stop by. We are here to not only convince you to build a new website but to help you succeed online.