Digital Agency Services

Technology

Visual Content vs Text Only Content

on Oct 20, 2015 in Technology |

Even though it is possible to have high-quality content without the use of images or other forms of media, we know that visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement. In fact, we know that 40% of people will respond better to visual information than to plain text. It’s likely that Google factors in the use of multimedia when scoring pages for its ranking algorithm, and even if that’s not the case, it’s a fact that Google considers inbound links to a page as one of the heaviest factors in its ranking algorithm, and multimedia-based content has been shown to be shared up to 12X more than text content. 4 questions to ask yourself about your use of media: Do my images or videos support claims or facts within the content? If yes: you’re doing it right, keep at it! If no: walk away from your computer, take a breath, come back, re-read your text content and find a photo or create an infographic to support that content. Do they meet quality standards from a technical perspective? Are they too large to load on to a mobile device? Are they too small and pixelated to see? If you answered yes, use this helpful guide from JimDo. Are they aesthetically pleasing? Simple enough. Are my infographics or other original visual content high quality (enough) that others will want to share them or link to them?    If you are using media content to support and further explore your text content, you are implementing inbound marketing naturally. Good work! Now to further benefit from smart use of media (video, images, infographics, etc), create a social media marketing strategy to help distribute, repurpose and refine your inbound marketing...

Read More

Mobile Marketing – Why it is Important?

on Oct 7, 2015 in Technology |

Why should you care about mobile marketing? Steamboat may be a small, isolated town, but we are a world-renowned travel destination— people visit from all over the world! These tourists are coming in droves, with smartphones in hand. They are accustomed to using their smartphones and they use them all the time! If you’re not reaching them when they need you, someone else will. What Are Micro Moments? I-want-to-know, I-want-to-go, I want-to-do, I want-to-buy. Consider that 82% of smartphone users say they consult their phones on purchases they’re about to make in a store, and 91% of them turn to their phones for ideas in the middle of a task. These micro-moments are critical touch-points within today’s consumer journey, and when added together, they ultimately determine how that journey ends. People are more loyal to their need in the moment than to any particular brand. Showrooming, What was it? Showrooming is the practice of examining merchandise in a traditional brick and mortar retail store or other offline setting, and then buying it online, sometimes at a lower price. However, the trend today is to research products and services on mobile devices before visiting locations or purchasing online. Today’s buyer is more ready to buy and knows what they want, more than ever before. Having your products and services made available online can be your stores chance to participate in micro-moments. Often people want the product now and unwilling to wait for several days for delivery or drive around looking for an answer. In other circumstances, you may offer the same product at the same price or only slightly higher. Not having your product and services available digitally will result in a missed opportunity. Consider what’s going on with retail stores today. Foot traffic has declined, and yet consumers are spending more time when they do visit — because they’ve done their research and made decisions before ever walking in. A similar phenomenon is happening when consumers visit websites using a desktop or laptop. Typically, they spend less time per visit but convert more often. In many ways, micro-moments have become the footsteps that lead people to your store or desktop site. Interesting Statistics About Mobile Users More than half of smartphone users...

Read More

The Future of Video

on Aug 26, 2015 in Technology |

Between 72 and 300 hours of video are uploaded every minute to YouTube. We learn from videos, they inspire us, and they make us laugh. They also provide a genuine connection with friends, family, and potential customers. It is natural to want to share video and talk about them with friends, coworkers and the like. According to the Local Search Association, 44% of consumers have viewed video while searching for products and services within a month time frame. These are high interest searches that lead to a purchase either on or offline. This use of video boosts SEO visibility, video is 50x more likely to show on first page search results, and also has the ability to influence purchase behavior. According to Cisco, approximately 75% of all internet traffic will be video by 2017. Google, for example, has spent millions of dollars into the development of online video, from video data centers, satellites, to SpaceX concepts. With all this new infrastructure in place, online video is ready for future growth. LSA-Thrive Analytics SMB survey, has shown that local businesses with annual marketing budgets, less than 10K, are increasing their video marketing budgets by 71%. Creating video and marketing video may seem to be a daunting task. At Steamboat Digital, we are here to help you create video, create video ads, and understand promoting videos, channels, or placing your video ads. Please contact us to request a quote for video production or any other questions you may have regarding video production and...

Read More